Brief: Roar Media 'Digital Transformation'Event Branding 2022
Roar Media is a conference events company, running events globally. Each year they run the Digital Transformation Conference which sees speakers from companies such as Google and BT discussing how their companies have transformed digitally . We have been working with Roar Media for a number of years, consistently updating the branding for the Digital Transformation Conference to keep it refreshed whilst retaining brand identity and recognisability.
Logo
The digital transformation conferences have strict guidelines each year to use the same colours and typeface to ensure brand identity. For the latest refresh, we added in a locational bar which could be changed depending on where the conference was heading. The logo was simple yet effective, using the colour scheme and type limitations to our advantage to create a striking logo.
We created a range of social media templates that could be used both as promotion in the run up to the event and marketing material once the event had finished. Roar Media were able to use the templates over their own images, making it
Illustration
We designed identifiable illustrations for icons using the Roar Media brand colours. These icons were drawn bespoke to Roar Media and covered an array of different categories. These were used across the website, social media and a range of print material.
Brochures and Deck Design
Using the colours and assets, we designed different editable documents that carried the event branding. This ensured consistency and a clear visual identity across everything for the conference.
